"Affordable high quality approach" to provide best value

We eliminate all unnecessary middle layer and directly use online channel to reach our esteemed customer.

"Less is more" design concept with more creative function

We use "less is more" ID design concept combining with more creative function to bring fashionable and practical products.

"From the people, for the people" creating satisfaction

We abstract every valuable information from a user's perspective to make sure our products fulfill the needs for our customer.

"Eco-friendly" for energetic life

We make sure every single component in our products from design to production has no harm for our environment to support our daily energetic life.


A professional photography equipment brand since 2010.


Own plant with over 500 staff including 30 professionals dedicated to design and R&D.

Amazing experience

Constantly committed to consumer experience with latest technology, supreme material and user-friendly design.


Excellent in quality and reasonable in price, only for capturing your fascinating moments.

Offers super fast charging technology.

Provides quality charging and data cables.

Supplies APPLE MFI certified products.

Cooperates with Mi's online and offline channels in China.